Mumbai, November 24, 2025: The Indian Rugby Football Union (IRFU), the governing body for rugby in India, has announced its partnership with The Whole Truth Foods as its Official Protein Partner. This marks the brand’s first-ever official association with a national sports federation.
The collaboration signifies a vital step in Rugby India’s mission to strengthen athlete welfare and performance by ensuring access to clean, honest, and high-quality nutrition. Through this partnership, The Whole Truth Foods will support Rugby India’s athletes with its range of premium clean-label protein products; including whey protein, protein bars, and other products from its portfolio-at national training camps, tournaments, and events across the country.
This alliance reinforces Rugby India’s growing focus on holistic athlete development, integrating trusted nutrition and evidence-based food education into its high-performance environment. The partnership also opens new opportunities to work with state associations and upcoming rugby events nationwide, aiming to promote transparency, wellness, and better food choices through co-branded activations, product sampling, and digital content.
Rahul Bose, President, Rugby India, said:
“This partnership with The Whole Truth Foods represents a vital step towards supporting our athletes with nutrition they can rely on. The integrity and transparency that they bring align perfectly with Rugby India’s values of trust, discipline, and performance excellence. It’s not just about what fuels them on the field, but also how we nurture healthier, more informed athletes off it.”
Siddhesh Pawar, Sports Partnership Lead at The Whole Truth, added:
“This partnership with Rugby India marks a new chapter for The Whole Truth Foods, and we’re proud beyond words to champion health, performance, and integrity across Indian sport. For us, this is more than a sponsorship-it’s the beginning of a movement to bring clean, honest nutrition to the heart of India’s sporting culture. We look forward to working closely with Rugby India, its athletes, and the wider rugby community to promote wellness, transparency, and better food choices through meaningful collaborations and on-ground activations.”
With The Whole Truth’s support, Rugby India continues to build a foundation of health, transparency, and performance, empowering its athletes to play stronger, recover smarter, and rise higher as they prepare for major competitions next year, including the Asian Games.